Step into a world of vibrant joy! Love Therapy and rice unite to spread love, kindness, and a burst of colors! This partnership is a harmonious blend, uniting two brands that are synonymous with joy, positivity, kindness, and love.

Love Therapy was born from founder Elio Fiorucci's vision to infuse "Love" as an active value in fashion and design – it’s characterised by a fun and loving mood. Likewise, at rice we create designs with a joyful spirit, and we are on a constant quest to color you happy.

Our joint venture is a celebration of creativity, colors and Everyday Magic… a true love story.

Elio Fiorucci ha voluto trasmettere gentilezza e rispetto per il prossimo e per l’ambiente con abiti, accessori e oggetti allegri e colorati che generano un sentimento di ottimismo. Quindi ha scelto cuori, frutti, arcobaleni, animali e gnomi per ritrarre un mondo oltre le regole, pieno di amore e gentilezza.

Fondendoli con i design iconici di rice, abbiamo creato alcuni prodotti in comune pieni di allegria e colore 🌈🍒