Step into a world of vibrant joy! Love Therapy and rice unite to spread love, kindness, and a burst of colors! This partnership is a harmonious blend, uniting two brands that are synonymous with joy, positivity, kindness, and love.

Love Therapy was born from founder Elio Fiorucci's vision to infuse "Love" as an active value in fashion and design – it’s characterised by a fun and loving mood. Likewise, at rice we create designs with a joyful spirit, and we are on a constant quest to color you happy.

Our joint venture is a celebration of creativity, colors and Everyday Magic… a true love story.

Elio Fiorucci quería transmitir la bondad y el respeto por el prójimo y el medio ambiente con ropa, accesorios y objetos alegres y coloridos que transmiten optimismo. Así, eligió corazones, frutas, arco iris, animales y gnomos para mostrar un mundo más allá de las normas lleno de amor y bondad.

Combinados con los famosos diseños de rice, hemos creado unos productos llenos de alegría y color 🌈🍒