Step into a world of vibrant joy! Love Therapy and rice unite to spread love, kindness, and a burst of colors! This partnership is a harmonious blend, uniting two brands that are synonymous with joy, positivity, kindness, and love.

Love Therapy was born from founder Elio Fiorucci's vision to infuse "Love" as an active value in fashion and design – it’s characterised by a fun and loving mood. Likewise, at rice we create designs with a joyful spirit, and we are on a constant quest to color you happy.

Our joint venture is a celebration of creativity, colors and Everyday Magic… a true love story.

Elio Fiorucci ønskede at sprede kærlighed og vise respekt for sine nærmeste og for miljøet gennem farverige produkter og tilbehør. Derfor valgte han at vise denne verden fyldt med kærlighed gennem figurer som hjerter, frugter, regnbuer, dyr og nisser.

Sammen har vi skabt nogle fælles produkter fyldt med glæde og farver – Love Therapys ikoniske figurer og rices funky produkter er som skabt for hinanden! 🌈🍒