SMILEY® X RICE

This Smiley® x rice collaboration has been on its way for years. It’s a miracle we managed to escape the evidence of this joint venture for so long.

We love Smiley® - the philosophy behind and the whole idea of taking the time to smile. At rice we are about everyday magic - focus live colourful lives - making the little things count. All put into 5 little words...
“Take the time to smile”

Finally we teamed up to make this collaboration!

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    SALE
    Salad Spoon - Multicolor - Smiley Print
    Art. nr. MESAL-SMILXC
    SALE
    Silicone Scraper - Multicolor
    Art. nr. KISPA-SMILXC

    APRONS & TEA TOWELS

    HAPPY COOKING

    "It’s about seeing the positive, celebrating the everyday and sharing the power of the smile. It’s infectious, if you ‘take the time to smile’ the world smiles back!"

    - Nicolas Loufrani, CEO, The Smiley® Company
    SALE
    Cotton Apron - Blue - Smiley Print
    Art. nr. APRON-SMILB
    Nicolas Loufrani, CEO, The Smiley® Company

    We have talked with Nicolas Loufrani, CEO at The Smiley® Company, about the collaboration and the inspiration behind our joint products.

    How do you see the synergies between Smiley® and rice?

    "Together we bring strong brand values that are incredibly ligned. Both Smiley® and rice spread positivity and happiness through our products and our promotions. I also love the very retro and sophisticated sense of aesthetics of rice which is aligned with Smiley's® origins in the 70's. It’s a match!"

    What do you hope this collaboration will contribute with?

    "At Smiley®, our goal is to spread positivity through smiles to make the world a happier, kinder place. Throughout the last five decades, all our collaborations, partnerships and experiences have laddered up to this ethos. 

    As we look ahead to the next fifty years and beyond, we’re constantly finding ways to show people why smiling back at the world - together with rice this collaboration will continue to do that – by harnessing the power of the smile."